The creators of the revolutionary performance management tool called the Balanced Scorecard introduce a new approach that makes strategy a continuous process owned not just by top management, but by everyone. In this book, Robert Kaplan and David Norton share the results of ten years of learning and research of more than 200 companies that have implemented the Balanced Scorecar...(展开全部)

Book Description Here is the book-by the recognized architects of the Balanced Scorecard that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout t...(展开全部)

Managers and leaders are asked to create strategies that will win market share, create lasting value, and drive profits for their organizations. Unfortunately, the tools in strategy creation haven't changed in more than 20 years - until now. Strategic consultant Nilofer Merchant shows you how to get results through collaboration, killing off ideas, and honing your leadership. S...(展开全部)

林文德 普华永道思略特战略咨询的能力驱动战略及增长咨询服务的全球业务总裁，亦是普华永道美国合伙人。他为各行各业和各地区的企业提供企业战略方面的咨询服务，并曾合著过一系列有关能力驱动战略的著作，其中包括《削减成本，强劲增长》（Cut Costs and Grow Stronger，哈佛商业评论出版社，2009年出版，与Shumeet Banerji和马赛斯合著）以及《核心优势》（The Essential Advantage，哈佛商业评论出版社，2011年出版，与马赛斯合著） ，且曾在《哈佛商业评论》和《战略与经营》杂志上发表过多篇文章。他还是凯洛格商学院战略学的客座教授。 林文德以优异的成绩毕业于西北大学凯洛格商学院并荣获管理学硕士学位，并于华盛顿大学圣路易斯分校荣获政治学学士学位。 马赛斯 一位领先的商业战略思想家。他是能力驱动战略的主要奠基者，并...(展开全部)

马塞诸塞大学洛厄尔分校区域经济和社会发展系教授，同时担任该校产业竞争力研究中心主任。他曾是孟德斯鸠-波尔多第四大学的法国科学研究中心经济理论与应用研究小组成员，该项目小组是欧盟关于金融、创新、发展项目的一部分。之前，他受聘为哈佛大学经济学助理研究员和副教授(1975～1984)、哥伦比亚大学伯纳德学院经济学教授(1985～1993)和欧洲工商管理学院特别研究教授(1996～2007)。他还曾经担任多伦多大学(1982～1983)、哈佛商学院(1984～1986)、东京大学(1996～1997)的客座教职以及普林斯顿高级研究所的客座研究员(1989～1990)。 1968年获得多伦多大学商业学士学位，1969年获得伦敦政治经济学院经济学硕士学位，1975年获得哈佛大学经济学博士学位。1991年，瑞典乌普萨拉大学因其在经济理论和历史方面的成就授予其荣誉博...(展开全部)

马塞诸塞大学洛厄尔分校区域经济和社会发展系教授，同时担任该校产业竞争力研究中心主任。他曾是孟德斯鸠-波尔多第四大学的法国科学研究中心经济理论与应用研究小组成员，该项目小组是欧盟关于金融、创新、发展项目的一部分。之前，他受聘为哈佛大学经济学助理研究员和副教授(1975～1984)、哥伦比亚大学伯纳德学院经济学教授(1985～1993)和欧洲工商管理学院特别研究教授(1996～2007)。他还曾经担任多伦多大学(1982～1983)、哈佛商学院(1984～1986)、东京大学(1996～1997)的客座教职以及普林斯顿高级研究所的客座研究员(1989～1990)。 1968年获得多伦多大学商业学士学位，1969年获得伦敦政治经济学院经济学硕士学位，1975年获得哈佛大学经济学博士学位。1991年，瑞典乌普萨拉大学因其在经济理论和历史方面的成就授予其荣誉博...(展开全部)

Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the...(展开全部)

'You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would in a good business. All businesses aren't created equal.' William P.Egan II, veteran US venture capitalist No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pur...(展开全部)

Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding ---- a set of five disciplines to help companies bridge the gap between brand strtegy and brand execution. Those with a grasp of branding will be inspired by what they find here, a...(展开全部)

在线阅读本书 THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new d...(展开全部)